

THEY SAY YOU CAN'T BE IN TWO PLACES AT ONCE. THEY'RE WRONG.
Every Lōcī watch is inspired by an extraordinary place. The kind of place that moves you, speaks to you…maybe even changes you. Wearing a Lōcī puts the spirit of that place on your wrist. It takes you there.
WEAR IT. BE THERE. FEEL THE SPIRIT OF PLACE.
The places that inspire us are worth protecting. That's why we're the only watch company in the world contributing 10% of every sale to non-profits that protect endangered places and environments. When you wear a Lōcī, you protect places that matter. Because without purpose, a watch is just steel and glass.
PROTECT THE PLACES YOU LOVE.
Lōcī is based in Los Angeles, California. All our watches use Swiss movements and are designed, assembled, inspected, and individually tested in the USA.
LŌCĪ IN THE PRESS
WE'RE MAKING SOME WAVES.


CUSTOMER TESTIMONIALS
Straight from the source.
★★★★★"This watch evoked the feels of a blissful day driving PCH through Monterey & Big Sur...quality is top-notch...and the dang thing just puts a smile on my face every time I look at it."
Keith H.Rantoul, IL
★★★★★"The moment I wrapped this timepiece around my wrist I knew it was going to become my daily driver...Everything is executed with the kind of precision that usually comes with an extra zero or two on the price tag. I’ve owned plenty of watches...this one doesn’t just tell time, it tells stories, memories, and daydreams of the ocean."
Sean H.Denver, CO
★★★★★"I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers."
Michael D.Austin, TX
★★★★★"A home run for a new watch company...I absolutely love the way it feels on the wrist."
Carlo T.Los Angeles, CA
Explore the PCH Collection
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines combining both mirror-polished and carefully brushed surfaces. The dial's color and yellow lines are inspired by the best driving road on earth, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.
Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.
So...Are you ready to hit the road?
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines combining both mirror-polished and carefully brushed surfaces. The dial's color and yellow lines are inspired by the best driving road on earth, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Ronda 715 quartz movement, precision-manufactured for high accuracy and durability.
Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.
So...Are you ready to hit the road?
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines combining both mirror-polished and carefully brushed surfaces. The dual-layer, blue wave pattern dial evokes the 12,000-foot depths of Monterey Bay, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.
Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.
So...Are you ready to hit the road?
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines combining both mirror-polished and carefully brushed surfaces. The dual-layer, blue wave pattern dial evokes the 12,000-foot depths of Monterey Bay, and "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Ronda 715 quartz movement, precision-manufactured for high accuracy and durability.
Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.
So...Are you ready to hit the road?
Lōcī’s Pacific Coast Highway (PCH) watch is built for anything an outing on the world’s most iconic road, or anyplace else, can throw at it. Sporty and durable enough to hit the beach, take a swim, even catch a few waves (and wipeouts). Compact and comfortable for a long day behind the wheel or taking in the sights. Relaxed but easily stylish enough for drinks and dinner at the end of the day.
The case features Lōcī’s signature contemporary design language, a bold mix of straight and curved lines with mirror-polished and carefully brushed surfaces. The dual-layer, matte textured dial is inspired by the subtle color range of sand on Surfrider Beach — from almost white to a dark tan hue representing the wet sand where the beach meets the water. "Pacific Coast Highway" is printed in the same font you'll see on California's road signs.
Powering the watch is a reliable Swiss-made Sellita SW200-1 movement, precision-manufactured with 26 jewels and featuring automatic winding.
Your PCH watch does much more than just tell the time. 10% of every PCH sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches — the same places that inspired this watch.
So...Are you ready to hit the road?
Sand, sea, and a strip of asphalt clinging to the edge of the continent. California's coastline is a mythical place traced by the world’s most iconic road — the Pacific Coast Highway. Locals call it simply, “The PCH”. It's the perfect inspiration for Lōcī's go anywhere, do anything sports watch.
The PCH is a unique, contemporary design with three distinct dial options representing the coastline's beaches, the Pacific Ocean, and the road itself. All feature Swiss automatic or quartz movements, sapphire crystals, 100-meter water resistance, and are designed, assembled and individually tested in the USA.

