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THE PLACES WE LOVE REFLECT WHO WE ARE AND WHAT WE VALUE. THEY BECOME A PART OF US.

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LŌCĪ IS THE ONLY WATCH BRAND DONATING 10% OF EVERY SALE TO PROTECT ENDANGERED PLACES.

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BECAUSE WITHOUT PURPOSE,
A WATCH IS JUST STEEL AND GLASS.

PROTECT THE PLACES YOU LOVE.

Lōcī builds watches inspired by special places. We’re a purpose-driven brand — the only watch company contributing 10% of every sale to non-profits that protect endangered places and fragile environments. Together with our customers and non-profit partners, we’re stepping up for places that matter. Because without purpose, a watch is just steel and glass.

Lōcī is based in Los Angeles, California. All our watches feature Swiss movements and are designed, assembled, inspected, and individually tested in the USA.

YOUR PURCHASE PROTECTS SPECIAL PLACES.

Status symbol brands are relics of the past. Brands built for the future are built with a purpose. So why buy a watch that only tells time? Here's how wearing a Lōcī lets you make a difference for places that matter.

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STEP 1

We build watches inspired by special places.

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STEP 2

You buy a Lōcī watch.

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STEP 3

We donate 10% of your purchase to a non-profit that protects the place that inspired the watch.

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Lōcī's Everyday Sports Watch

THE PCH COLLECTION

Pacific Coast Highway

BIG SUR DIAL

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Pacific Coast Highway

MONTEREY BAY DIAL

Pacific Coast Highway

SURFRIDER BEACH DIAL

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Customer Testimonials

Straight from the source.

★★★★★

A home run for a new watch company...I absolutely love the way it feels on the wrist.

Carlo T.

Los Angeles, CA

★★★★★

I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.

Michael D.

Austin, TX