But too many special places and environments are at risk. Who will protect them?
Status symbol brands are relics of the past. Brands built for the future have a mission. They help you make an impact in the world.
Lōcī is the only watch company donating 10% of all sales to non-profits who protect endangered places.
When you wear a Lōcī you join a new kind of Watch Movement. Together we're stepping up for places that matter.
This is the new way. This is our way. Protect the places you love.
WITHOUT PURPOSE, A WATCH IS JUST STEEL AND GLASS.
Status symbol brands are relics of the past. Brands built for the future have a mission. They energize people to make an impact in the world. This is the new way. This is our way.
Lōcī is a purpose-driven business. We're the only watch company contributing 10% of all sales to top-rated non-profits that protect and preserve endangered places and fragile environments.
Our Nonprofit Partners
THE BEST OF THE BEST
Lōcī’s Founder is a former non-profit executive with Team Rubicon, a global disaster relief and humanitarian aid organization started and led by military veterans. He has deep, hands-on experience of how non-profit organizations translate financial donations into real world impact.
With the benefit of this experience and armed with research from independent charity ratings organizations like Charity Navigator, Charity Watch, and GuideStar, Lōcī carefully selects our non-profit partners based upon the criteria below.
1. Mission alignment: Lōcī supports non-profits who share our mission to protect at-risk places and fragile environments.
2. Place alignment: Each Lōcī model line is named for a specific place or environment, and 10% of its sales go to a non-profit working to protect that same place or environment. When you buy the watch, you protect the place.
3. Transparency and effectiveness: The purpose of a non-profit is simple — turn the money people donate into impact for the mission. We choose partners with track records of doing this efficiently, effectively, and transparently.
4. Impact Potential: We back partners who have the vision to forge a better future, the audacity to take on the biggest challenges, and the capabilities to succeed in making an impact.
