"the PCH can be best described as a do-it-all, affordable, everyday sports watch that’s offered in both quartz and mechanical variants...[It] will fit well on wrists of various sizes thanks to having a thin profile and a flat caseback."
Lōcī in the press
Reviews, Articles & Storytelling
Lōcī is a purpose-driven, social impact business. Our watches are designed to evoke the Spirit of Place — and we're the only watch brand donating 10% of all revenue to leading non-profits who protect the endangered places that inspire our designs. Together with our customers and non-profit partners, we’re stepping up for places that matter. This unique focus on mission means our watches, customers, and founder have uniquely interesting stories to tell. We hope you enjoy learning about them in the articles and videos featured below.
If you're a journalist, watch reviewer, or other media outlet who'd like to talk with us, we'd love to hear from you. Please use our Contact Form to drop us a line.
Read Now
"The star of the show here...is the dual-layered wave pattern dial which evokes the 12,000-foot depths of Monterey Bay in California."
"The Lōcī Pacific Coast Highway is a handsome, practical, and brilliantly executed watch that clearly reflects the brand’s mission...It’s a powerful start for this new venture."
Brand Founder Profile
"In disaster areas, I developed an even deeper understanding of what places really mean to people."
Pacific Coast Highway
