Sand, sea, and a strip of asphalt at the edge of the continent. The California coastline is a mythical place traced by the world’s most iconic road. It's the perfect inspiration for Lōcī's contemporary sports watch.
Our PCH watch features three dial designs representing the coastline's beaches, the Pacific Ocean, and the highway itself. All feature Swiss automatic or quartz movements, sapphire crystals, 100-meter water resistance, and are designed, assembled and individually tested in the USA. Lōcī donates 10% of every PCH watch sale to the non-profit Surfrider Foundation. When you wear a Lōcī watch, you help protect the place that inspired it.
Testimonials
★★★★★A home run for a new watch company...I absolutely love the way it feels on the wrist.
★★★★★I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.
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