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Choose PCH with "Big Sur" Black Dial

"Big Sur is not a place at all, but a state of mind." — Lillian Ross, Author
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Choose PCH with "Monterey Bay" Blue Dial

This otter wants you to have an awesome watch. And also a healthy ecosystem for her pup.
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Choose PCH with "Surfrider Beach" Sand Dial

Where dreams lie within reach and the summer never ends.

The Pacific Coast Highway Collection

Sand, sea, and a strip of asphalt at the edge of the continent. The California coastline is a mythical place traced by the world’s most iconic road — the perfect inspiration for Lōcī's contemporary sports watch.

Our PCH features three dial designs representing the coastline's beaches, the Pacific Ocean, and the highway itself. All feature Swiss automatic or quartz movements, sapphire crystals, 100-meter water resistance, and are designed, assembled and individually tested in the USA. Lōcī donates 10% of every PCH watch sale to the non-profit Surfrider Foundation.

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CURRENT NON-PROFIT PARTNER: PACIFIC COAST HIGHWAY COLLECTION

Surfrider Foundation

10% of every Lōcī Pacific Coast Highway watch sale goes to the Surfrider Foundation, a California-based nonprofit dedicated to the protection and enjoyment of the world’s oceans, waves, and beaches for all people.

Established in 1984, Surfrider Foundation has top ratings from Charity Navigator and GuideStar (non-profit watchdog organizations).

Charity Navigator 4-Star rating

GuideStar Gold rating

Testimonials

Straight from the source.

★★★★★

A home run for a new watch company...I absolutely love the way it feels on the wrist.

Carlo T.

Los Angeles, CA

★★★★★

I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.

Michael D.

Austin, TX